New research from Mintel reveals that of the 13 key consumer markets in America today, the only two categories for which consumers claim that they are spending more year on year are In-home Food (with a 14 percentage point net difference of consumers claiming to be spending more in this area) and Household Care (2 percentage point difference of consumers claiming to be spending more). Despite this, Mintel’s research finds consumer spend has in fact increased across all evaluated markets, highlig...